Generate instant credibility. It takes time and effort to create a website, so most organizations that do so are "legit." On the other hand, clients may be suspicious of a firm that does not have a web presence.

Provide better service to your customers.

Open a second, or virtual, "storefront" where you can describe and sell your products or services 24/7. A website has no costs associated with a typical building such as utilities or insurance.

Display your entire inventory without keeping it all in stock.

Use employees more efficiently by listing frequently asked questions on your website.

Update documents online and have them available to anyone instantaneously (or to a select few using a password).

Create special password protected sections of your website for viewing by specific customers, employees, trustees, members, etc.

Enjoy a level playing field with huge corporations who spend tens of thousands of dollars for websites.

Display a portfolio of work to potential clients (see mine!).

Include customer testimonials on your site to build interest and credibility (see mine!).

Continuously update your site with new promotions and products.

Offer preferred client coupons or discounts available only through your website.

Allow customers to pay for your product or service conveniently online.

Provide potential customers a convenient way to review your products and services in their own comfortable environment whenever it's a good time for them.

Get more bang for your buck by including your website in print advertising, signs, voicemail, email and yellow pages listings.

Capture the impulse buyer.